The RIP part, well you’ll see what I’m getting at by the end of the episode. I wanted to dig into this story for a while now because like most of you, I knew the outline -you know, 2 hippy type guys who did things a bit differently, who were never really interested in money or success and yet they built one of the biggest and best known ice cream brands in the world.
But the details of how they did this- through just being totally authentic, following their sense of fun, getting a lucky break, and then when they become successful they do everything they can to spread the wealth, to develop a different type of business but eventually big business catches up with them and while the ending is sad for Ben and Jerry, I just love this story for so many different reasons- enjoy.