I had heard about General Magic over the years- and it was always held up as this almost mythical startup- the company that more or less developed the smartphone but was years too early, and then just 2 weeks ago I came across a documentary on it- it’s simply called General Magic- and it’s really good- well worth watching. So i did a b it more digging, found great articles and additional interviews with the founders. This is the story of how 1 guy had this vision for a new handheld device, how he got the top talent from Apple to join him, how they got the biggest tech and telecom companies in the world to join them, how they were stabbed in the back by John Skulley, the Apple CEO, and how it all fell apart- this is a cracking story, enjoy.
